When Ambassador Nikki Haley started an advocacy organization, we had to start from scratch. The last time she had been a candidate was 2014 – an eternity in the digital age. This effort included everything from naming the organization, designing the brand materials, creating hundreds of pieces of content and launching a digital fundraising operation.
Ambassador Haley has a reputation for being strong-minded, independent and a principled conservative. Using a traditional font with strong colors, we created an organizational brand that reflects her personality, her values and the goal of the organization – to stand up for America at home and abroad.
All of Stand For America’s content stayed true to the organization’s brand and core message. From lead generation advertising to daily and weekly newsletters to the Stand For America store, a unified message along with Amb. Haley’s principled conservatism helped us build a nearly two million membership from scratch.