It’s a huge commitment. All eyes will be on you, your campaign and your message. Is this your moment? Can you win? How will your campaign be funded? ColdSpark will guide you through the decision-making process to make sure you enter the race fully informed and ready to win.
You’ve made the leap. You’re in! Your announcement is the first opportunity for donors, voters and the press to hear your message. You’ll need a logo, a website, a treasurer, a press plan, a social media presence and seed money to start. ColdSpark will help you put your best foot forward and showcase your campaign’s credibility. First impressions count.
You can’t win without resources to get your message out to voters. With a fundraising team by your side, you will make hundreds of calls to help fund your campaign. ColdSpark and your finance team will craft a detailed plan to make sure your campaign can raise the money it needs to win.
A strong campaign amplifies your ability to deliver your message. ColdSpark will help build the team by recommending a campaign manager, pollster, media team and other vital campaign staff. The stronger the team, the stronger your campaign.
What will the campaign do? How will you spend your days as a candidate? Your campaign plan will lay out a budget, strategy and measurable goals to make sure the campaign stays on track as it kicks into high gear.
In order to understand the playing field, campaigns need information—about you, about your opponents and about the political environment. From vulnerability studies to opposition research reports to specially designed polls, ColdSpark will commission the research and bring on a top-notch polling team to help define the battlefield and your strategy.
The secret ingredient of winning campaigns is discipline. That means developing a winning message and sticking to it in everything the campaign says and does. The messaging strategy will permeate all aspects of the campaign, from stump speeches to social media to interviews to TV ads. We’ll help you craft the message, write your speeches, and practice press interviews if needed.
You’re a fundraising juggernaut, and now is the time to turn up the volume! ColdSpark will build the media strategy to win votes. With so many ways to talk to voters, message delivery has grown increasingly complex in recent years. ColdSpark will make sure you talk to the right voters with the right message and stretch your campaign dollars as far as possible. From broadcast TV to cable to voter contact mail to digital, ColdSpark will build a strategy that reacts in real time to data and events.
At the end of the day, it’s the votes counted on Election Day that matter and nothing else. Now is the time to call up every volunteer, donor and supporter to make sure you get as many people to vote for you as possible. A winning campaign never takes its foot off the gas until the polls are closed.
Your campaign has grown into an army of donors, volunteers, and supporters who have your back. Today is the day to push voters to the polls and tackle any last-minute surprises. Remember to take a moment for yourself and your family. Running for office is a big deal, and you deserve some quiet time before the big night.
The voters have spoken: You’re victorious, but the work doesn’t stop here. ColdSpark will help craft your victory speech and support your career as a leader shaping our country’s future for the better.
Here are a few of the elements in our winning formula: