ColdSpark helped the Oregon Republican Party launch a low-dollar digital fundraising and email acquisition program.
We also launched a persuasion marketing campaign targeting unaffiliated voters and attacking unfavorable candidates.
The Result
The housefile was more than doubled within a year of taking on the account. The housefile increased from 4,575 emails to 9,955.
5,380 emails were added at an average CPA of $1.40 using compelling creative.
We raised $24,120.70 in online revenue since the account’s inception.
The online fundraising program designed for ORGOP has increased its revenue while paying for itself.
ColdSpark assisted the ORGOP get to the final level of the RNC GROW program (Chairman’s Circle) which included a $50,000 transfer to put towards continued growth.
“When I decided to launch Stand For America, ColdSpark was there every step of the way. We wouldn’t be nearly two million members strong without their help.”