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Pennsylvania Republican Party

Building a Low-Dollar Fundraising Program

ColdSpark built a low-dollar digital fundraising program for the Pennsylvania Republican Party using email acquisition and regular housefile engagement.

We acquired more than 50,000 email leads for the Pennsylvania Republican Party over a six-month time period.

We launched a weekly newsletter for the Pennsylvania Republican Party to grow our active email list and convert active email users to donors.

The Result

30.3%

Newsletter average open rate

$16,879

Raised by newsletter

$48,884.80

Raised from email efforts alone

200%

Increase in email list over 90 days

“When I decided to launch Stand For America, ColdSpark was there every step of the way. We wouldn’t be nearly two million members strong without their help.”

Amb. Nikki Haley