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ColdSpark built a low-dollar digital fundraising program for the Pennsylvania Republican Party using email acquisition and regular housefile engagement.
We acquired more than 50,000 email leads for the Pennsylvania Republican Party over a six-month time period.
We launched a weekly newsletter for the Pennsylvania Republican Party to grow our active email list and convert active email users to donors.
The Result
30.3%
Newsletter average open rate
$16,879
Raised by newsletter
$48,884.80
Raised from email efforts alone
200%
Increase in email list over 90 days
“When I decided to launch Stand For America, ColdSpark was there every step of the way. We wouldn’t be nearly two million members strong without their help.”