Diana graduated from Washington & Jefferson College with a Bachelor of Arts in business administration, followed up by a Master of Science at the Joseph M. Katz Graduate School of Business. Prior to joining ColdSpark, she honed her digital buying skills at the Merkle Group. She enjoys baking, painting, horseback riding and answering “no” when people ask if she plays basketball (she’s 5’11). But she does model and act in her spare time, proving yet again that ColdSpark is brimming with overachievers.
Known for her meticulous media plans, Diana has managed and placed more than $14 million in digital media advertising across a variety of DSPs, Google, and social platforms such as Meta, LinkedIn and more. She oversees ColdSpark’s digital media buying efforts and recently led the ad planning and strategy behind Nikki Haley’s presidential super pac, SFA Fund, Inc.