Oregon Republican Party

Low-Dollar Fundraising & Email Acquisition

ColdSpark helped the Oregon Republican Party launch a low-dollar digital fundraising and email acquisition program.

We also launched a persuasion marketing campaign targeting unaffiliated voters and attacking unfavorable candidates.

The Result

  • The housefile was more than doubled within a year of taking on the account. The housefile increased from 4,575 emails to 9,955. 
  • 5,380 emails were added at an average CPA of $1.40 using compelling creative. 
  • We raised $24,120.70 in online revenue since the account’s inception. 
  • The online fundraising program designed for ORGOP has increased its revenue while paying for itself. 
  • ColdSpark assisted the ORGOP get to the final level of the RNC GROW program (Chairman’s Circle) which included a $50,000 transfer to put towards continued growth.
“When I decided to launch Stand For America, ColdSpark was there every step of the way. We wouldn’t be nearly two million members strong without their help.”

Amb. Nikki Haley