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ColdSpark helped the Oregon Republican Party launch a low-dollar digital fundraising and email acquisition program.
We also launched a persuasion marketing campaign targeting unaffiliated voters and attacking unfavorable candidates.
The Result
- The housefile was more than doubled within a year of taking on the account. The housefile increased from 4,575 emails to 9,955.
- 5,380 emails were added at an average CPA of $1.40 using compelling creative.
- We raised $24,120.70 in online revenue since the account’s inception.
- The online fundraising program designed for ORGOP has increased its revenue while paying for itself.
- ColdSpark assisted the ORGOP get to the final level of the RNC GROW program (Chairman’s Circle) which included a $50,000 transfer to put towards continued growth.
“When I decided to launch Stand For America, ColdSpark was there every step of the way. We wouldn’t be nearly two million members strong without their help.”