Direct mail in the COVID era requires a whole new level of details and timelines to manage. Our clients and our colleagues in this field are now regularly seeing pre-sort standard mailers taking 7-10 days on average for delivery.
When a fake text claiming our candidate had withdrawn circulated on Election Day, we had no choice but to enter crisis mode. Below, ColdSpark founding partner Mark Harris, details how our campaign beat the odds and came out victorious.